Wow! I exclaimed on
entering Home Depot for the first time. What a resurrected
feeling of manhood and power, while my eyes gazed the
powerful display of man’s fabricated ingenuity and dynasty:
tools and gadgets.
Each isle was over
fifteen feet tall with all the tools necessary to build
almost anything. There were chain saws, power drills,
knobs, bolts, lamb, lawn mowers, bulbs, lumber, antennas
and many more items in all sizes, shapes, color, models,
versions, complexities, numbers and variations.
I couldn’t take it!
It was enough to drive my instinctive machismo wild.
There were enough tools, equipments and infrastructure
to build a complete house; without leaving the store.
Each lane was completely different and specialized.
There were lanes for appliances and their necessary
parts, plumbing infrastructures, furniture repairs,
household electrical maintenance, roofing, painting
and even a section for the ladies, gardening.
The smell of lumber,
fresh paint and new gadgets simply exuberated my soul
and reinforced my masculinity. The sound of wood being
freshly cut, machines being tested, some falling and
crashing, flicks of switches, cans being opened, keys
being cut, metals rubbing and more productive sounds
of a real symphony and live rhythms of melodious music;
orchestrated by the unknowing Beethoven of Home Depot’s
staff and visitors. I can see the imaginary conductor
pointing to the chatter, the thrust, the crash, the
clank and the grrrrrrs! Who could not beckon at an attendee
(adept in hardware knowledge) over and over again with
the bubbling curiosity to explore all the strange gadgets.
Ah, the mechanical atmosphere of human innovation, our
maker must be proud.
What a supernatural
ambiance of work ethic, power, blood and sweat; and
it sure beats some sports. It makes one think of a revolution,
‘a cause’ or ‘a purpose’ . The general euphoria sprouts
patriotism, American pride, goals, achievement and high
idealism.
Chandeliers, ceiling
fans, window blinds, kitchen sinks and more are all
arrayed in an attractive pattern that taunts one to
buy. Fixtures, fittings, bolts, screws, nails and other
things are all so varied and detailed, one would think
of an extremely great masterpiece.
What significance of
energy, stamina, vigor, progression, pro-action and
drive. Such an outlay of unique positions, specialization
and groups. Nevertheless, it still seems a little confusing
in the vast content of this super store.
Even the ant in the
anthill or the bee in the hive would pause to admire
the mechanical fabrication of Home Depot. How could
any man resist the temptation of not “revving up” a
chain saw, feeling the overlay of a popcorn ceiling
sample, or handling an all purpose screw driver.
I must confess, Home
Depot is the place to be for all your housing, building,
gardening and renovating needs. Home Depot has all the
excitement and thrills of a theme park; only this time,
it’s not solely for fun, but production. The wooing
agenda of marketers and inventors have made work enticing.
Why didn’t I think of that?
Home Depot to guys
is like a beauty parlor to some women. We go there to
be what we were created to be, builders. God created
the heavens and the earth, and by his grace, “we took
over from there!”
It might seem strange
to most that a simple hardware store could have such
an impact on me. However, I’m from a little island in
the Caribbean and seeing such magnificent display or
hardware was new to me. I had never been in a store
this big, with so much variety of items for one purpose.
It was bigger than three jumbo airplane hangers and
filled from left to right with everything you need.
While in the island, I’ve heard of super stores and
mega malls, but I’d never imagine a store, one store,
with this magnitude. I guess it probably impacted me
greatly because it didn’t look humanly possible. And,
coming from a third world country, such human dynamic
had never been displayed to me. What further ‘blew me
away’ and inspired my outlook on the human race, is
that they are many Home Depots across America. That’s
enough hardware to practically build and do anything,
no wonder it is said, “God bless America!”
Being enthralled by
this luminous mega hardware store, I decided to visit
their website; just curious to see if has the same impacting
ambience. To my delight, it was as expected – displaying
all the store had to offer. It had the same look and
feel, with dashes of orange and white everywhere, to
resonate the company’s color. As a graphic designer,
the site was not only aesthetic, but functional. This
is a huge part of any website, especially one with such
vast content. It was functional in the sense that it
was easily navigated; like an adept Home Depot assistant,
you could find what you want. I decided to click on
the “building and remodeling” link. I was again enthusiastic
by a picture of a man in a red and white baseball cap
working hard on a huge window. I then saw a link that
says, “View your local stores latest circular.” I decided
to click it. Not expecting to be “blown away,” I saw
the best display of online cataloging and flash exploits.
As a graphic designer, I see a lot of websites and flash
works, but this is the best flash composition I’d ever
seen. To even begin to describe how this online flash
catalogue works is no easy task. Each page skips like
a real book, and there’s a cursor to show which page
you’re browsing and how many are left. Also, the items
on the page are clickable. When clicked, a small window
appears with the same Home Depot look and feel; giving
the description and price of the item. What further
blew me away was the options it had. Click the second
option and you get the catalogue in small thumbnails.
Click the third option and it magnifies the entire page
from normal view. The last option is what got me excited,
it is a magnifier. When you click on it, a small transparent
window appears that says, “Click and drag edges to move
magnifier.” When I did, each section I browsed over
was magnified to a better viewing. The exact thing that
happens when one opens a book and passes a magnifying
glass over it. So, basically, the online catalogue was
design to look and feel like the actual paper ones distributed
in the stores. It not only achieved this purpose, but
added much excitement, ease, aesthetics and added functionality
– all done in flash.
What the website also
gave, was added information. It further blew me away
by declaring that Home Depot is not only in America,
but there have been expansions to Canada, Puerto Rico
and Mexico. That was it, I couldn’t take it any longer
– the mega super store has gotten larger, spanning North
America and North America’s tip. Plus, with their website,
it has automatically become worldwide. It behooves any
Home Depot lover to browse the pages of www.homedepot.com.
If I could attribute
my experience at Home Depot in one word, after seeing
both the store and the website, that word would be “________.”
No, nothing was left out and there is nothing to fill
in, you saw correctly. There is no one word I could
use to describe this magnificent human ingenuity called
Home Depot. Thus, for the lack of a descriptive word,
I’m left speechless. Again, the impact Home Depot has
on various persons might differ, especially in my case.
But as for me, I know what I saw, I know what I felt
and I know the human race has reached a great deal in
their production of planet earth. No one, as late as
the 1800’s, could have predicted that such a store would
exist. A store that makes a man proud to be a man and
enables a housewife to be all she can be. That’s what
I felt at Home Depot, empowerment. The infrastructure,
mobility and gadgets to fix or create anything is all
in reach. It made me feel I could build or do anything.
That is what empowers a man, the sense that he has the
freedom to create or build. I saw that freedom at Home
Depot. I saw within my grasp everything I needed to
create. I guess being at “home” with “mother” and “family,”
plus coming from a third world country, has created
that sense and yearning to be free, to be independent.
Having or building my own house would be that first
step. With it I would not only be independent, but have
the freedom to enjoy the freedom that Home Depot gives.
I did get that chance once, but in the “transitions”
and empathy to what I thought was a grieving dad, voluntarily
lost it. It is now I realize even more what Home Depot
means to me and what everybody should have – FREEDOM
– especially from things that cannot be explained humanly.
For what it’s worth, God bless America – home of the
free!